Victoria

A non-profit energizing Latinx youth to office.

branding/art direction/social

Brand identity and social media for VICTORIA, a non-partisan group focused on increasing the numbers of Latinx youth elected to office. Change starts at the local level and VICTORIA is prepping the future generation of activist to make themselves heard. As a new group, they are launching a series of training sessions to understand how to run for office. I designed the brand identity, social media graphics, and extras.

Role: Design, art direction, and social content.
Creative Director: Christina Hillman

VICTORIA translates to Victory, and the brand identity was inspired by the UFW Labor Union, and the Sun of May national emblem of Argentina and Uruguay. I created the logo from the legend that the sun broke through the clouds as these countries fought for their independence from Spain. This was seen as a good omen and later marked the beginning of their new government.