https://ivetterafael.com Ivette Rafael | Art Direction + Design Fri, 29 Sep 2023 21:00:21 +0000 https://ivetterafael.com en https://ivetterafael.com/Work Tue, 16 Mar 2021 00:58:30 +0000 Ivette Rafael | Art Direction + Design https://ivetterafael.com/Work <img width="1469" height="600" width_o="1469" height_o="600" data-src="https://freight.cargo.site/t/original/i/520f24bdec01d6767c0538898fbe6d1a87168b9227f45604a7c57510c2f326d6/risktaker_header.jpg" data-mid="169914824" border="0" src="https://freight.cargo.site/w/1000/i/520f24bdec01d6767c0538898fbe6d1a87168b9227f45604a7c57510c2f326d6/risktaker_header.jpg" /> Risk-takerProduction for Visa’s contactless payments.art direction/video production/social <img width="1469" height="600" width_o="1469" height_o="600" data-src="https://freight.cargo.site/t/original/i/becbee62d90a090ca651db223d6751db743bd7270d6e8fea7b7774a9069e61e0/firstgen_header.png" data-mid="106148438" border="0" src="https://freight.cargo.site/w/1000/i/becbee62d90a090ca651db223d6751db743bd7270d6e8fea7b7774a9069e61e0/firstgen_header.png" /> i am first gen A resource for students seeking a higher education.branding/art direction/social <img width="1469" height="600" width_o="1469" height_o="600" data-src="https://freight.cargo.site/t/original/i/ff9140cea30ca66377b3f3aa5d79485aa983298bdff7232c31700eaaffd4bb3c/IHM_Banner.jpg" data-mid="190205362" border="0" src="https://freight.cargo.site/w/1000/i/ff9140cea30ca66377b3f3aa5d79485aa983298bdff7232c31700eaaffd4bb3c/IHM_Banner.jpg" />FWD.US I STAND WITH IMMIGRANTS10th anniversary of I Stand With Immigrants campaignbranding/experiential/outdoor activation&nbsp; <img width="1469" height="600" width_o="1469" height_o="600" data-src="https://freight.cargo.site/t/original/i/4358dd8869c49717f14c025465114f8af3e7b38250f1a6a9ebd88b187b4c01d7/No_Categories_BG_SM.png" data-mid="177296123" border="0" src="https://freight.cargo.site/w/1000/i/4358dd8869c49717f14c025465114f8af3e7b38250f1a6a9ebd88b187b4c01d7/No_Categories_BG_SM.png" />NO CATEGORIESSocial ads for Wells Fargo.art direction/social/motion graphics <img width="1469" height="600" width_o="1469" height_o="600" data-src="https://freight.cargo.site/t/original/i/bbb5bd83e69ab76b295e97000110c933a6e3be13bc5b498bfc22605d27380c43/hispanic_shirt_model.jpg" data-mid="106221852" border="0" src="https://freight.cargo.site/w/1000/i/bbb5bd83e69ab76b295e97000110c933a6e3be13bc5b498bfc22605d27380c43/hispanic_shirt_model.jpg" />The EMILIOS A mock awards show breaking traditional Latinx stories.art direction/experiential/motion graphics<img width="1440" height="588" width_o="1440" height_o="588" data-src="https://freight.cargo.site/t/original/i/5ed75791b62f4d2a3d5cd0348dce92e94050104c8b0d41a9e307c3c680cefa5e/coasty_header.jpg" data-mid="106223386" border="0" src="https://freight.cargo.site/w/1000/i/5ed75791b62f4d2a3d5cd0348dce92e94050104c8b0d41a9e307c3c680cefa5e/coasty_header.jpg" /> coasty A startup dedicated to selling quality paper products.client pitch campaign <img width="2938" height="1200" width_o="2938" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c92bcd4ffad64051d087b526daa02fb1557db33e7165ed5382e1d9326bb4e30f/victoria_image2x.jpg" data-mid="106222992" border="0" src="https://freight.cargo.site/w/1000/i/c92bcd4ffad64051d087b526daa02fb1557db33e7165ed5382e1d9326bb4e30f/victoria_image2x.jpg" /> victoriaA non-profit energizing Latinx youth to office.branding/art direction/social https://ivetterafael.com/Fun Tue, 16 Mar 2021 01:04:24 +0000 Ivette Rafael | Art Direction + Design https://ivetterafael.com/Fun <img width="756" height="945" width_o="756" height_o="945" data-src="https://freight.cargo.site/t/original/i/eed503745bd6fc9ea5088aaf6eaba5f558fe5a380fd4330f8a7b7391908934c1/sigue_sonando_sm.gif" data-mid="189983089" border="0" alt="sigue so&ntilde;ando" data-caption="sigue soñando" src="https://freight.cargo.site/w/756/i/eed503745bd6fc9ea5088aaf6eaba5f558fe5a380fd4330f8a7b7391908934c1/sigue_sonando_sm.gif" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/bc04bb5b8e95112d9b13315f82a43f9797dcb9c60c4f8fc71781881756d97136/afuera.jpg" data-mid="177280602" border="0" alt="Night shot" data-caption="Night shot" src="https://freight.cargo.site/w/1000/i/bc04bb5b8e95112d9b13315f82a43f9797dcb9c60c4f8fc71781881756d97136/afuera.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b176529dd5f2c44183bc158c394712ca733fa828cfeeed28775d85ee3ac38d71/LP_Latina_Equal_Payday__ripped.jpg" data-mid="169906983" border="0" alt="Collage about Equal Pay efforts for Latinas" data-caption="Collage about Equal Pay efforts for Latinas" src="https://freight.cargo.site/w/1000/i/b176529dd5f2c44183bc158c394712ca733fa828cfeeed28775d85ee3ac38d71/LP_Latina_Equal_Payday__ripped.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/889ba625b00d6822f02854606fb4a00c71c6f21f6024306e8b30d5f2a9af6f4f/Karma_Cover_Web.png" data-mid="177280605" border="0" alt="Illustrated Karma Single Cover for Dance For Me Mary" data-caption="Illustrated Karma Single Cover for Dance For Me Mary" src="https://freight.cargo.site/w/1000/i/889ba625b00d6822f02854606fb4a00c71c6f21f6024306e8b30d5f2a9af6f4f/Karma_Cover_Web.png" /> <img width="1170" height="1462" width_o="1170" height_o="1462" data-src="https://freight.cargo.site/t/original/i/703b53d7ce091cb3940a483ce102f358491821039185f5767bb44df4fddff8bc/PHL.jpg" data-mid="177280607" border="0" alt="Interior shot" data-caption="Interior shot" src="https://freight.cargo.site/w/1000/i/703b53d7ce091cb3940a483ce102f358491821039185f5767bb44df4fddff8bc/PHL.jpg" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c5bec3dfb31d46d83a5b0632100c316f822cdaa967725d37a40be8d33a7e8275/G_Room_2.png" data-mid="177280604" border="0" alt="Finding light in unexpected places" data-caption="Finding light in unexpected places" src="https://freight.cargo.site/w/1000/i/c5bec3dfb31d46d83a5b0632100c316f822cdaa967725d37a40be8d33a7e8275/G_Room_2.png" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/29201e9d615fc7f2d064b3cc5ff98d2b5b4ab58359f279cfbf39cc458a713c59/RBG_ivettecreates.jpg" data-mid="106988225" border="0" alt="Honoring RBG for Collages for Change" data-caption="Honoring RBG for Collages for Change" src="https://freight.cargo.site/w/720/i/29201e9d615fc7f2d064b3cc5ff98d2b5b4ab58359f279cfbf39cc458a713c59/RBG_ivettecreates.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc7f345c847fef89b732ba9668df879d303d1825742b9b6f9da8d32a23ff4742/DACA_ivette_creates.jpg" data-mid="106557902" border="0" alt="Immigration rights for Collages for Change" data-caption="Immigration rights for Collages for Change" src="https://freight.cargo.site/w/1000/i/bc7f345c847fef89b732ba9668df879d303d1825742b9b6f9da8d32a23ff4742/DACA_ivette_creates.jpg" /> <img width="1170" height="1462" width_o="1170" height_o="1462" data-src="https://freight.cargo.site/t/original/i/447e3aec2d01a7b9352e8f0088a063ad6e45da95c04c7312df313a45341ddc78/lights.jpg" data-mid="177280606" border="0" alt="Playing with long exposure" data-caption="Playing with long exposure" src="https://freight.cargo.site/w/1000/i/447e3aec2d01a7b9352e8f0088a063ad6e45da95c04c7312df313a45341ddc78/lights.jpg" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/309e5c7fc0c6a5204f0afbc362dc83f0ea994e83e5d9b810f25733c3668f5edb/AOC__FUEL_ivettecreates.jpg" data-mid="106988333" border="0" alt="Quotes from AOC for Collages for Change" data-caption="Quotes from AOC for Collages for Change" src="https://freight.cargo.site/w/720/i/309e5c7fc0c6a5204f0afbc362dc83f0ea994e83e5d9b810f25733c3668f5edb/AOC__FUEL_ivettecreates.jpg" /> https://ivetterafael.com/ABOUT Mon, 15 Mar 2021 02:52:18 +0000 Ivette Rafael | Art Direction + Design https://ivetterafael.com/ABOUT <img width="2879" height="2153" width_o="2879" height_o="2153" data-src="https://freight.cargo.site/t/original/i/86a658a81dbd3937438c9dbcdee896590d3b1bd9347674b32c46ca245e64e150/Activist_2.png" data-mid="103044137" border="0" data-no-zoom="true" alt="Fighting for the people" data-caption="Fighting for the people" src="https://freight.cargo.site/w/1000/i/86a658a81dbd3937438c9dbcdee896590d3b1bd9347674b32c46ca245e64e150/Activist_2.png" /> <img width="2647" height="2361" width_o="2647" height_o="2361" data-src="https://freight.cargo.site/t/original/i/e3eb9db8d42802456ad09a01ce9b8af5323c2ad0b876a412e5e803c4936ad404/design_6.png" data-mid="106105714" border="0" data-no-zoom="true" alt="Design is my life" data-caption="Design is my life" src="https://freight.cargo.site/w/1000/i/e3eb9db8d42802456ad09a01ce9b8af5323c2ad0b876a412e5e803c4936ad404/design_6.png" /> <img width="1019" height="1195" width_o="1019" height_o="1195" data-src="https://freight.cargo.site/t/original/i/6d01929a2fbb05c310804a94512711bfb502ddfaff5ac73f7b8f9f027bf8c4ac/selena_yellow.png" data-mid="106105611" border="0" data-no-zoom="true" alt="Selena's biggest fan" data-caption="Selena's biggest fan" src="https://freight.cargo.site/w/1000/i/6d01929a2fbb05c310804a94512711bfb502ddfaff5ac73f7b8f9f027bf8c4ac/selena_yellow.png" /> Hola! I’m Ivette. (ee-v-eh-t) Yes, spelled with an I not a Y. I believe design has the power to change the world. More so, it is our job to empower those with the stories and tools they need. I’m passionate about designing for social movements and communities to create impact and inspire hope. I want to use my skills, as a conceptual creative, to help make the world a better place. When I’m not thinking of creative concepts or designing, you can catch me out on a hike, planning my next concert, or trying to find a unique piece at a local thrift store. Reach out if you’d like to chat, have fashion inspo, or want to share your favorite playlist!Currently open to full-time and freelance opportunites.&nbsp;<img width="2955" height="3693" width_o="2955" height_o="3693" data-src="https://freight.cargo.site/t/original/i/8235a51bfb13d435096b4f590282b21c158581e2dd59ff5fb7d9c179bdc289a0/coco_003.jpg" data-mid="106669271" border="0" src="https://freight.cargo.site/w/1000/i/8235a51bfb13d435096b4f590282b21c158581e2dd59ff5fb7d9c179bdc289a0/coco_003.jpg" /> 👋🏽 Connect with me at ivette.rafael.design@gmail.com or on LinkedIn. 🤩 Download my resume.&nbsp;👀 Check out what I’m making on IG.Other Creative Resources: DiverseCreatives.com CreativeWomenofColor.com BlacksWho.Design https://ivetterafael.com/FIRSTGEN Thu, 22 Apr 2021 03:57:13 +0000 Ivette Rafael | Art Direction + Design https://ivetterafael.com/FIRSTGEN <img width="1469" height="600" width_o="1469" height_o="600" data-src="https://freight.cargo.site/t/original/i/ce6b664c49a0a9f190c17129d1b8844a92277c33b852d51c0d5cc5670488f187/firstgen_header.png" data-mid="106135940" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/ce6b664c49a0a9f190c17129d1b8844a92277c33b852d51c0d5cc5670488f187/firstgen_header.png" /> i am first gen A resource for students seeking a higher education. branding/art direction/social First Generation Students may be reluctant to ask for help based on their background and the resources they had in high school. By promoting their visibility on campus and encouraging them to be proud of their stories they can build a community of support within the student population. Using handwritten typography gives each student their own voice. It is a testament of the effort they must put in their studies, grueling, and often imperfect. I designed the branding, posters, and social media. Role: Concept, photography, hand-done type, art direction, social content, and extras. Creative Director: Teresa Van Wagner <img width="4054" height="2961" width_o="4054" height_o="2961" data-src="https://freight.cargo.site/t/original/i/ee73efcaa991ef50e948606faebd5787a2d940947d77263381a66b66ea444c1d/poster.jpg" data-mid="106134771" border="0" src="https://freight.cargo.site/w/1000/i/ee73efcaa991ef50e948606faebd5787a2d940947d77263381a66b66ea444c1d/poster.jpg" /> Each poster reflects the student’s voice, through hand-done type and illustrations, I captured that and the effort each of the students had to make and visually narrated their stories. I interviewed each student, and art directed the photography. <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/4bd2942f530e19bc8985b63260e37015859075efcbdc627e93cc5a0e9235383b/filter_3.jpg" data-mid="106134833" border="0" data-scale="93" data-no-zoom src="https://freight.cargo.site/w/1000/i/4bd2942f530e19bc8985b63260e37015859075efcbdc627e93cc5a0e9235383b/filter_3.jpg" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/c2f562b2cdc579f94fed1205fd156c45f7a55ef38f170ebad6ccf9ae985fbf30/filter_1.jpg" data-mid="106134845" border="0" data-scale="93" data-no-zoom src="https://freight.cargo.site/w/1000/i/c2f562b2cdc579f94fed1205fd156c45f7a55ef38f170ebad6ccf9ae985fbf30/filter_1.jpg" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/36ade709c185cb52821adccd31a75ca29a42ded953396e15803c7c11b3421ff0/filter_2.jpg" data-mid="106134846" border="0" data-scale="93" data-no-zoom src="https://freight.cargo.site/w/1000/i/36ade709c185cb52821adccd31a75ca29a42ded953396e15803c7c11b3421ff0/filter_2.jpg" /> I chose the photography to illustrate how these filters could be used to spread more information about the program. When visiting campus, taking courses, and completing their degree students can feel seen throughout the course of their studies. <img width="3403" height="2269" width_o="3403" height_o="2269" data-src="https://freight.cargo.site/t/original/i/8f92794756e9338a26cc7de791cf1bd04c3e5f168afa9d04caa3dab1cd62561c/Window-Signage-MockUp.jpg" data-mid="107256761" border="0" src="https://freight.cargo.site/w/1000/i/8f92794756e9338a26cc7de791cf1bd04c3e5f168afa9d04caa3dab1cd62561c/Window-Signage-MockUp.jpg" /> These window stickers could be seen all throughout the campus dorms and student parking to further the visibility of first-generation students. <img width="1030" height="765" width_o="1030" height_o="765" data-src="https://freight.cargo.site/t/original/i/e2c371c6b97e5705b5770db78a509cdf3067cce1be95966a283de3794c3df5b3/first_gen_sketch_003.jpg" data-mid="106221317" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/e2c371c6b97e5705b5770db78a509cdf3067cce1be95966a283de3794c3df5b3/first_gen_sketch_003.jpg" /> First pass sketches Previous ProjectRISK-TAKER Next Project FWD ISWI https://ivetterafael.com/Latinas-Poderosas Fri, 29 Sep 2023 21:00:21 +0000 Ivette Rafael | Art Direction + Design https://ivetterafael.com/Latinas-Poderosas <img width="1469" height="600" width_o="1469" height_o="600" data-src="https://freight.cargo.site/t/original/i/53d05be4502e9609025b73292a6a12f3fb0f1d9353131d6403d3538805776d2d/LP_Header.png" data-mid="192277485" border="0" src="https://freight.cargo.site/w/1000/i/53d05be4502e9609025b73292a6a12f3fb0f1d9353131d6403d3538805776d2d/LP_Header.png" /> LATINAS PODEROSAS Overview of social work created with Latinas Poderosas. branding/graphic design/social Role: Concepting, image sourcing, hand-done type, art direction, social content, and extras. Creative Director: Kay Lopez <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c2b7338ff9b4f2d70606c65c939d899f40d622b71f490158a1e21e612cfa6be7/LP_Dolores_Quote__tan.jpg" data-mid="192275639" border="0" src="https://freight.cargo.site/w/1000/i/c2b7338ff9b4f2d70606c65c939d899f40d622b71f490158a1e21e612cfa6be7/LP_Dolores_Quote__tan.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0d7e36d6dce3693928e806704588bd355952c76f5cf6264afb4d35c791abbef9/LP_BeckyG_AMAs_Frame2.jpg" data-mid="192275882" border="0" src="https://freight.cargo.site/w/1000/i/0d7e36d6dce3693928e806704588bd355952c76f5cf6264afb4d35c791abbef9/LP_BeckyG_AMAs_Frame2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/efd673f7eefb713830778caa740cb04722c756be4b948e3cac4f853b348fe8f0/LP_Isabel_tan.jpg" data-mid="192275875" border="0" src="https://freight.cargo.site/w/1000/i/efd673f7eefb713830778caa740cb04722c756be4b948e3cac4f853b348fe8f0/LP_Isabel_tan.jpg" /> A series of hand lettering quotes from powerful Latinas in the community. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/81faeb8bed350c34b6175fea6bff1f13eeeb21c7e4c3ab80b20a181edf873f62/LP_IndigeniousPeoplesDay_R1.jpg" data-mid="192276120" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/81faeb8bed350c34b6175fea6bff1f13eeeb21c7e4c3ab80b20a181edf873f62/LP_IndigeniousPeoplesDay_R1.jpg" /> Collage made in honor of Indigenous People’s Day. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce34f2111962e57313783318ae0b0c563291fc7e54cb4686ce5c6e2ff4226e84/LP_Which_Selena_Are_You_Pink_Stars.jpg" data-mid="192276262" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/ce34f2111962e57313783318ae0b0c563291fc7e54cb4686ce5c6e2ff4226e84/LP_Which_Selena_Are_You_Pink_Stars.jpg" /> Which Selena are you? <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bbb2f692d0fb16d0c544710851046fe89fdcdea69c438058ed60e15ef214f385/selena_LP.jpg" data-mid="192276586" border="0" src="https://freight.cargo.site/w/1000/i/bbb2f692d0fb16d0c544710851046fe89fdcdea69c438058ed60e15ef214f385/selena_LP.jpg" /> <img width="1440" height="1796" width_o="1440" height_o="1796" data-src="https://freight.cargo.site/t/original/i/30137447506c1301aab13df4b486b1dca82cd5117875b065d99c1de330e1f35c/LP_Frida_Salma.jpg" data-mid="192276795" border="0" src="https://freight.cargo.site/w/1000/i/30137447506c1301aab13df4b486b1dca82cd5117875b065d99c1de330e1f35c/LP_Frida_Salma.jpg" /> <img width="1349" height="1687" width_o="1349" height_o="1687" data-src="https://freight.cargo.site/t/original/i/63e1fa7578c024969790cb28945ecdec8184a1bbd8de6fdffc1c924a33b0c0c8/feliz_cumple.jpg" data-mid="192276892" border="0" src="https://freight.cargo.site/w/1000/i/63e1fa7578c024969790cb28945ecdec8184a1bbd8de6fdffc1c924a33b0c0c8/feliz_cumple.jpg" /> A series of more graphics made with the Latinas Poderosas brand. Listen to KARMAKARMA COVER ART See Loteria Designs COMING SOON https://ivetterafael.com/THE-EMILIOS Fri, 23 Apr 2021 03:45:03 +0000 Ivette Rafael | Art Direction + Design https://ivetterafael.com/THE-EMILIOS <img width="2938" height="1200" width_o="2938" height_o="1200" data-src="https://freight.cargo.site/t/original/i/737ef052e11190ce4090852ede2d206c23b9d3ff9a0ce07c700b845ae3d2102f/hispanic_shirt_model2x.jpg" data-mid="106555760" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/737ef052e11190ce4090852ede2d206c23b9d3ff9a0ce07c700b845ae3d2102f/hispanic_shirt_model2x.jpg" /> the emilios A mock awards show breaking traditional Latinx stories. art direction, experiential, motion graphics When award season comes around, there is seldom a nomination for the Latinx community. This experience would launch a week before the Oscars, and become a social activation for aspiring Latinx creators to feel that they are capable of award nominations. Role:&nbsp;Illustration, motion graphics, and conceptual art direction. Video to show before event news spreads. I illustrated and animated all of the figures, and picked out the music for the video. <img width="834" height="834" width_o="834" height_o="834" data-src="https://freight.cargo.site/t/original/i/509fe14927ff2dd218d414fda12869017967539f2fa51bd4946b70e3ae3a5ce2/frida.gif" data-mid="106555812" border="0" data-no-zoom src="https://freight.cargo.site/w/834/i/509fe14927ff2dd218d414fda12869017967539f2fa51bd4946b70e3ae3a5ce2/frida.gif" /> <img width="834" height="834" width_o="834" height_o="834" data-src="https://freight.cargo.site/t/original/i/58b2933632ea54786508ec0e6255990b70ba664f3e995a5183660b950affeb6f/dolores.gif" data-mid="106555871" border="0" data-no-zoom src="https://freight.cargo.site/w/834/i/58b2933632ea54786508ec0e6255990b70ba664f3e995a5183660b950affeb6f/dolores.gif" /> <img width="834" height="834" width_o="834" height_o="834" data-src="https://freight.cargo.site/t/original/i/aeac25ffc134f66d0fd8a87ca52e0b6ce8f617e6eb6b30872a2a69dd2b4e3c6b/yalitza_mural.gif" data-mid="106555873" border="0" data-no-zoom src="https://freight.cargo.site/w/834/i/aeac25ffc134f66d0fd8a87ca52e0b6ce8f617e6eb6b30872a2a69dd2b4e3c6b/yalitza_mural.gif" /> GIFs for GIPHY and to use on IG Stories. <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/726a5b4bc4cb5ec0ae0b77c9fba6f674507a57e63404a92a5acc24804d14a04e/hispanic_shirt_001.jpg" data-mid="106555963" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/726a5b4bc4cb5ec0ae0b77c9fba6f674507a57e63404a92a5acc24804d14a04e/hispanic_shirt_001.jpg" /> <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/60d5b3a7d31fa96394b1c99aa154101e1f39e242f6c84dff620d95b0aa431c89/hispanic_shirt_002.jpg" data-mid="106555962" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/60d5b3a7d31fa96394b1c99aa154101e1f39e242f6c84dff620d95b0aa431c89/hispanic_shirt_002.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/d776a05de539480b68a5bbb54c5e5c1a667d5f5b2bee6e7c7ddb3f6466e04a70/hispanic_notes.jpg" data-mid="106555515" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/d776a05de539480b68a5bbb54c5e5c1a667d5f5b2bee6e7c7ddb3f6466e04a70/hispanic_notes.jpg" /> <img width="778" height="1037" width_o="778" height_o="1037" data-src="https://freight.cargo.site/t/original/i/0e36a3e97342e569c2c2a13a9c68c3ed239307fb356c83e43bf10b7e44684595/yalitza_gif.gif" data-mid="106555521" border="0" data-scale="70" data-no-zoom src="https://freight.cargo.site/w/778/i/0e36a3e97342e569c2c2a13a9c68c3ed239307fb356c83e43bf10b7e44684595/yalitza_gif.gif" /> sketches of illustration process Previous Project NO CATEGORIES Next Project COASTY https://ivetterafael.com/VICTORIA Thu, 22 Apr 2021 21:15:58 +0000 Ivette Rafael | Art Direction + Design https://ivetterafael.com/VICTORIA <img width="2938" height="1200" width_o="2938" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0a8aa764b8d1bee1aa768e325a8c64fde7a1fec4fb57c90e42c9ada901192adc/victoria_image2x.jpg" data-mid="106223109" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/0a8aa764b8d1bee1aa768e325a8c64fde7a1fec4fb57c90e42c9ada901192adc/victoria_image2x.jpg" /> Victoria&nbsp; A non-profit energizing Latinx youth to office. branding/art direction/social Brand identity and social media for VICTORIA, a non-partisan group focused on increasing the numbers of Latinx youth elected to office. Change starts at the local level and VICTORIA is prepping the future generation of activist to make themselves heard. As a new group, they are launching a series of training sessions to understand how to run for office. I designed the brand identity, social media graphics, and extras. Role: Design, art direction, and social content. Creative Director: Christina Hillman <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/8479bc81c83729d02d2502eea7ab6997d8cfb089f18b194e6bc563de9a91c5de/wordmark.jpg" data-mid="106130257" border="0" data-scale="86" data-no-zoom src="https://freight.cargo.site/w/1000/i/8479bc81c83729d02d2502eea7ab6997d8cfb089f18b194e6bc563de9a91c5de/wordmark.jpg" /> VICTORIA translates to Victory, and the brand identity was inspired by the UFW Labor Union, and the Sun of May national emblem of Argentina and Uruguay. I created the logo from the legend that the sun broke through the clouds as these countries fought for their independence from Spain. This was seen as a good omen and later marked the beginning of their new government. <img width="1310" height="575" width_o="1310" height_o="575" data-src="https://freight.cargo.site/t/original/i/5e042aea31981f24c823697f085438f1de5e6665216267380b00f6c37e972cea/colors.png" data-mid="106224911" border="0" data-scale="82" data-no-zoom src="https://freight.cargo.site/w/1000/i/5e042aea31981f24c823697f085438f1de5e6665216267380b00f6c37e972cea/colors.png" /> <img width="1469" height="969" width_o="1469" height_o="969" data-src="https://freight.cargo.site/t/original/i/01806515fbebb84bc16096a0e4d5b341eb6928955847525d7e1b6882b2f875ab/victoria_phone.png" data-mid="106163387" border="0" src="https://freight.cargo.site/w/1000/i/01806515fbebb84bc16096a0e4d5b341eb6928955847525d7e1b6882b2f875ab/victoria_phone.png" /> <img width="1470" height="789" width_o="1470" height_o="789" data-src="https://freight.cargo.site/t/original/i/f08e9290676a4df70ef491fad1b5f4775e69d3dd4defa6f6d796742598df67a1/shirt.png" data-mid="106163431" border="0" src="https://freight.cargo.site/w/1000/i/f08e9290676a4df70ef491fad1b5f4775e69d3dd4defa6f6d796742598df67a1/shirt.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5e58c24cdcd09ea1f111b9884a4ed72c96b4a81500f7109097e476563d8a71ee/victoria_wall.jpg" data-mid="106167162" border="0" src="https://freight.cargo.site/w/1000/i/5e58c24cdcd09ea1f111b9884a4ed72c96b4a81500f7109097e476563d8a71ee/victoria_wall.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/55511e7f1d6d192ca2d2f5a8ae7da3f2faa5569b8f6ff9e33b6a83d1776b0021/Victoria_logo_sketches.jpg" data-mid="106163660" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/55511e7f1d6d192ca2d2f5a8ae7da3f2faa5569b8f6ff9e33b6a83d1776b0021/Victoria_logo_sketches.jpg" /> Logo sketches Previous Project COASTY Next Project&nbsp; RISK-TAKER https://ivetterafael.com/DMG Tue, 11 May 2021 15:38:27 +0000 Ivette Rafael | Art Direction + Design https://ivetterafael.com/DMG <img width="2203" height="900" width_o="2203" height_o="900" data-src="https://freight.cargo.site/t/original/i/7391b38f6fbf6e37b2821eeb8e73e495f3f195fca42c9d1d9e25cbc9e829cc6b/DMG_header_wide_02.png" data-mid="108113418" border="0" src="https://freight.cargo.site/w/1000/i/7391b38f6fbf6e37b2821eeb8e73e495f3f195fca42c9d1d9e25cbc9e829cc6b/DMG_header_wide_02.png" /> disney music group x indoor recess A multi-sensory home experience for Disney lovers through music and technology.integrated pitch campaign Indoor Recess is a virtual advertising competition for junior creatives to showcase their talents by solving a client ask. Our cohort was asked to build on the success of the Disney Hits brand and increase engagement with the Disney Hits Playlist by pitching an Amazon Skill for Alexa enabled devices based upon the concept of “This Day in Disney Music History”. My team conceptualized an Amazon skill called Enchanted Home: A multi-sensory home experience for Disney lovers through music and technology. Role: Art director Team: Co-Art director:&nbsp;Jessica YoonCopywriters: Hanan Azom and Mia KalinStrategists: Eugenia Brandy &amp; Mike DuttonProject Manager: Devon Houston Account Lead: Srigita Saha <img width="1344" height="756" width_o="1344" height_o="756" data-src="https://freight.cargo.site/t/original/i/b0df5d467792a5c53142b7ca72974e87f579fc11a675fb916b659c0793b5028b/FB_Screen_Mockup_3.gif" data-mid="108113801" border="0" data-scale="100" alt="GIF of 360 room Facebook ad" data-caption="GIF of 360 room Facebook ad" src="https://freight.cargo.site/w/1000/i/b0df5d467792a5c53142b7ca72974e87f579fc11a675fb916b659c0793b5028b/FB_Screen_Mockup_3.gif" />Using Facebook’s Instant Experiences, users can engage with a virtual 360 room experience, watching as the Disney magic is brought to their home. <img width="2160" height="1041" width_o="2160" height_o="1041" data-src="https://freight.cargo.site/t/original/i/be5557227d08c07236e9c21e0af2c43c7e463215aebcecebb0a35bbcab3f3b39/DMG_iPhoneX_All_copy.png" data-mid="108115839" border="0" alt="Instagram Posts for DMG" data-caption="Instagram Posts for DMG" src="https://freight.cargo.site/w/1000/i/be5557227d08c07236e9c21e0af2c43c7e463215aebcecebb0a35bbcab3f3b39/DMG_iPhoneX_All_copy.png" /> Throughout quarantine, we’ve felt like Rapunzel stuck in her tower, but we can use Disney Hits to make our own adventure at home. <img width="700" height="1080" width_o="700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d42171648b4ae1f08a509b3085b5ed8dfbc5d6541c897dc50b5f9fc3cc2055b/IG_Filter.gif" data-mid="108127392" border="0" data-scale="100" alt="GIF of AR Filter for This Day in Disney Music History" data-caption="GIF of AR Filter for This Day in Disney Music History" src="https://freight.cargo.site/w/700/i/9d42171648b4ae1f08a509b3085b5ed8dfbc5d6541c897dc50b5f9fc3cc2055b/IG_Filter.gif" /> <img width="830" height="1282" width_o="830" height_o="1282" data-src="https://freight.cargo.site/t/original/i/49f0be428ac3b3e44ea28d146cb4d4ab8e5ade2b46ead90f7c6779b3741783bc/DMG_filter.png" data-mid="108128570" border="0" data-scale="93" alt="Still of AR Filter" data-caption="Still of AR Filter" src="https://freight.cargo.site/w/830/i/49f0be428ac3b3e44ea28d146cb4d4ab8e5ade2b46ead90f7c6779b3741783bc/DMG_filter.png" /> Using AR filters, we used specific dates that correlate to fun facts about the Disney Hits Playlist. The user then would have their face superimposed onto a character singing one of the songs.&nbsp; <img width="1777" height="1000" width_o="1777" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3f6970bd9f8fb757d5cecf5f4c035752cc5480e7d842752e747820f19da6d86f/DMG_script_02.png" data-mid="108116725" border="0" alt="Script for DMG " data-caption="Script for DMG " src="https://freight.cargo.site/w/1000/i/3f6970bd9f8fb757d5cecf5f4c035752cc5480e7d842752e747820f19da6d86f/DMG_script_02.png" /> Commercial script for “A Whole New World.” Previous Project victoria Next Project coasty https://ivetterafael.com/COASTY Fri, 23 Apr 2021 03:45:01 +0000 Ivette Rafael | Art Direction + Design https://ivetterafael.com/COASTY <img width="1440" height="588" width_o="1440" height_o="588" data-src="https://freight.cargo.site/t/original/i/9366461db7f6664296480469c58951f6e2adab770c7fa9314a811ba1eeb6ecdd/coasty_header.jpg" data-mid="106482122" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/9366461db7f6664296480469c58951f6e2adab770c7fa9314a811ba1eeb6ecdd/coasty_header.jpg" /> coastyA startup dedicated to selling quality paper products. client pitch campaign Plastic straws are notably a threat to wildlife and the planet. Coasty is a startup dedicated to selling quality paper products, that are also good for the planet. In order to be at the top of the paper straw market, we called in the opinions of ocean animals themselves. What better than using products that make you feel good to do good? Role: Art Director &amp; UX/UI Creative Team: Keri Stefkovich &amp; Laine&nbsp;Cravotta <img width="1469" height="969" width_o="1469" height_o="969" data-src="https://freight.cargo.site/t/original/i/4190ef62730ed032a7aa0eba51a71c0c7303a199e9818b6a39913a199704df62/coasty_social.png" data-mid="106554894" border="0" src="https://freight.cargo.site/w/1000/i/4190ef62730ed032a7aa0eba51a71c0c7303a199e9818b6a39913a199704df62/coasty_social.png" /> Our Social “Finfluencer,” Jojo the Dolphin, would endorse Coasty. Coasty’s e-commerace website walkthrough. I protoyped a refresh of their website for our team. <img width="2014" height="1320" width_o="2014" height_o="1320" data-src="https://freight.cargo.site/t/original/i/ec785a8f4ffd3979b1d0651e4f545103d6a0e28791f63c21a77732a25efa966e/coasty_billboard.jpg" data-mid="106554973" border="0" src="https://freight.cargo.site/w/1000/i/ec785a8f4ffd3979b1d0651e4f545103d6a0e28791f63c21a77732a25efa966e/coasty_billboard.jpg" /> Previous Project THE EMILIOS Next Project VICTORIA